Digital Transformation

Turning Data into Assets: The Role of Big Data in Business Decision Making

Al

Written By

Aldozi Dwigifron B. A.

Publication Date

May 5, 2026

Turning Data into Assets: The Role of Big Data in Business Decision Making

Many organizations possess terabytes of customer data but still rely on gut feeling and outdated reports for strategic decision-making.

A successful digital transformation requires a centralized data architecture (Data Lake) and real-time analytic dashboards. With the right tools, management can predict market trends, detect financial anomalies, and adjust operations with greater precision.

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